Quienes Somos

About Us

Your target, our objective
We assume the result as a bounden duty

mundoFranquicia is a specialized consulting firm recognized for the professionalism skills, dynamism and rigor in our services performance. As well as for our different working methods and for not leading to propositions based on standardized documents, in commercial interests and in intermediation roles.

This is what makes us different. Factors we have and we propose. Factors that can be applied in the ongoing management for your franchise growth. Factors that can be delivered by a decentralized, professional and forthcoming structure.

Since 2000, we have been trusted by a multitude of franchising companies and entrepreneurs for which we have worked on the opening of their businesses.

Nowadays we are one of the leading franchise consultings in Spain and the one with the highest growth in the last years. Our market position and relations can allow us to contribute to the development of the franchising system in our country for which we use the best consulting practices with continuous innovations, and commercial and educational initiatives that enrich and spread out practices.





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Our philosophy

Our main value is the assumption of the result as a bounden duty. We are a modern and dynamic company that grows with our clients. Through all actions and initiatives we undertake, we permanently pursue quality objectives.

We are a company that values the human team as our most valuable asset and we recognize the need to encourage creativity and commitment as a basis of successful contribution.

What makes us different?

Our work approach provides a value added to our clients, revealed in the following points: Experience + knowledge + economies + specialization

We project the unquestionable advantages of the franchising system, through a professional structure made up of a consulting team with proven experience.

Experts in truth

In mundoFranquicia we offer high quality consulting, pursuing dialogue, needs and objectives observation, innovations, leading skills, entrepreneurship spirit and ethical behavior. Throughout our history, we have achieved working methods we aspired.  After many years of experience and counselling, we perfectly adapt to the market requirements needed to build franchising initiatives.

Our added values

Choosing a specialized consulting firm will determine the future of the franchising project and the business expansion. Therefore the election requires a detailed process of gathering and analyzing information of those aspects in which the entrepreneur shows more interest and concern. Our experience in franchising consulting and after having advised thousands of franchising businessmen of different sectors, we can resume in the following questions the critical factors required for the selection of your franchising consulting.

Our team, your solution

The most valuable asset of mundoFranquicia will always be our people, the major actors of our development. We are a team prepared to talk about businesses and to make businesses. A young, dynamic, experienced and prepared team. The best of our company is what we can contribute to yours.

Mariano Alonso

Partner and General Manager

Graduate in Economics and Business Sciences from the Universidad Complutense de Madrid
Director and co-author of the books Diccionario de la Franquicia, Manual del Franquiciado (LID 2010) and 50 Claves para Franquiciar (LID 2016)

Pablo Gutiérrez

Partner and Operations Manager

Graduate in Economics from the University of Granada
MBA from Institute for Executive Development (IEDE)

Mercedes García

Administration Manager

Graduate in Law from the Universidad de Castilla-La Mancha
MBA from Institute for Executive Development (IEDE)

Matías Rico

IT Manager

Microsoft Certified Systems Engineer (MCSE)
Microsoft Certified Systems Administrator (MCSA).
Microsoft Certified Trainer (MCT)

Eugenio Saz-Orozco

Executive Consultant

Graduate in Administration and Business Management from the Universidad Carlos III de Madrid

Fernando Ruiz

Team Manager

Graduate in Business Sciences from the Universidad de Córdoba (ETEA)
MBA from UNIR Business School - Universidad Internacional de La Rioja

Saúl Martín

Executive Consultant

Graduate in Economics from the Universidad Autónoma de Madrid

Alberto Robles


Graduate in Business and Economic Sciences from the Universidad Complutense de Madrid

Eva Sierra

Administration Assistant

Territorial Delegations

From the begining we have bet on the creation of a branch network able to be close to different geografic regions. This approach allows us to extend our vision and knowledge, enrich our culture, increase our service capacity, speed the team reaction and come close to local businesses, entrepreneurs and government bodies.

Diego Ramos

Associate Consultant La Rioja

Ignacio Encinas

Associate Consultant Leon

Graduate in Business and Economic Sciences. Major in Marketing and Commercial Management from UVA (Universidad de Valladolid)

Carmen Gallego

Consultant Sevilla

Graduate in Public Law from Universidad Hispalense de Sevilla

Would you like to be part of our team?

We are continuously searching for talents to incorporate in our great team of consultants and managers. If you want to be part of a dynamic work team, send us your CV in the following link.

Send CV

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All the corporate information and latest news of mundoFranquicia

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Corporate identity

Through the following link, you can download our corporate image in different formats (Illustrator, PDF, PNG and JPG). Please ensure you have the permits to use correctly our image . If you have any doubts, contact us.